The cola market Essay Example | Topics and Well Written Essays - 1750 words

The cola market - Essay Example As a new entrant in the market, Red Bull’s product for its new cola will only aim to cater and serve certain segments of the market. In order to know the market well, Red Bull has to segment its market carefully in order to assess which market segment should be chosen.The Red Bull brand has been associated with various lifestyles in the functional segment of the beverage market in the UK. Because of this existing association which is rooted from the lifestyle segment of the market, Red Bull’s new product can also use the lifestyle or psychographic segmentation for the cola market.According to Tom Duncan in his book â€Å"Principles of Advertising and IMC†, he defines psychographics as â€Å"measures that classify customers in terms of their attitudes, interests, and opinions as well as their lifestyle activities.† Since the Red Bull brand is positioned using the lifestyle segmentation of the market, the entry of its new product in the cola market can use t he lifestyle segmentation as well in order to make its product successful.The segment for the functional beverages has increased over the years due to the aging population of UK, as well as the shift to the more health-conscious products. With this, Red Bull has capitalized on the health-conscious segment of the market which looks for â€Å"regenerative and rejuvenating properties†.This strategic segment of the health-conscious group of consumers, according to Mad.co.uk (2008) will be entered by Red Bull with a â€Å"head to head on-trade† with Pepsico’s Pepsi Raw.

Police Corruption Essay Example for Free

Police Corruption Essay This paper intends to reintroduce â€Å"police corruption† by defining it, briefly mentioning real-life examples, discussing its types and levels, stating that there is also ‘right corruption’, restating its causes and effects, as well as, how this dilemma may be addressed. Police Corruption Defined â€Å"Acts involving the misuse of authority by a police officer in a manner designed to produce personal gain for himself or others† is the technical definition of â€Å"police corruption† (Dempsey et. al., 2005, p. 296). In addition to that it is said that the act of â€Å"police corruption occurs when a police officer accepts money, goods, or services for actions they are sworn to do anyway or when they accept anything for ignoring actions they are sworn to invoke legal procedures against† (Ivkovic, 2005, pp. 15 32). Real-Life Examples of Police Corruption There are several true-to-life incidents with regards to â€Å"police corruption†; take for instance the following: During the 80s there were seventy five police officers in Miami who were charged for â€Å"police corruption† (Dempsey et. al., 2005, p. 297). There were some who were arrested because of â€Å"drug dealing† (Dempsey et. al., 2005, p. 297). In New York City, almost the same incident occurred in 1992 since there were six police officers who bought drugs in their â€Å"inner city precincts and selling it in the suburban communities† where they dwell in (Dempsey et. al., 2005, p. 297). During the same year, a police chief was convicted of illegally taking $2,600,000.00 from their department (Dempsey et. al., 2005, p. 298). Then in 1996, there were three police officers in Detroit who were involved in a â€Å"Texas-to-Michigan cocaine smuggling ring† (Dempsey et. al., 2005, p. 297). During the same year, there were six police officers in Illinois accepted money in exchange of allowing twenty drug dealers do business in their area (Dempsey et. al., 2005, p. 297). In addition to that, a police director was sent to prison for â€Å"malfeasance, mail wire fraud, tax fraud, accepting gifts, making false statements, and forging documents† (Dempsey et. al., 2005, p. 298). Corruption Types There are several types of â€Å"police corruption† and these are the following: First is technically referred to as â€Å"taking gratuities† which is defined as accepting tips in petty amounts or price cut on products bought (Dempsey et. al., 2005, p. 298). Accepting tips is not usually illegal, however, if the police officer accepts such and will grant the request of a person that he carries out something negative then the police officer should be charged for it (Dempsey et. al., 2005, p. 298). Second is known as â€Å"taking bribes† which is defined technically as accepting money with the purpose of undermining the objectives of the â€Å"criminal justice system† (Dempsey et. al., 2005, p. 298). Third is â€Å"theft/burglary† or stealing of money or property while carrying out their responsibilities (Dempsey et. al., 2005, p. 298). â€Å"Theft/burglary† is considered another type of â€Å"police corruption† because there are many ways of doing so (Dempsey et. al., 2005, p. 298). For instance, since police can have access to â€Å"warehouses and store†, they can easily rob these themselves if they are tempted to (Dempsey et. al., 2005, p. 298). The last is known as â€Å"internal corruption† (Dempsey et. al., 2005, p. 298). It is defined as â€Å"paying colleagues or other people in the police department in exchange for special assignments or promotions† (Dempsey et. al., 2005, p. 299). There are other uncategorized types of â€Å"police corruption† including the following: 1) accepting free meals; 2) accepting discounted products/services; 3) taking advantage of other people who are weak/helpless; 4) taking from establishments which are not highly protected; 5) asking for money in exchange for protecting activities which are illegal; 6) taking money in exchange of fixing cases; as well as, 7) planning to steal or rob an institution like a bank or a convenience store   (Dempsey et. al., 2005, p. 299). Levels of Corruption Interestingly, there are â€Å"levels of corruption† as well and these are the following: It begins with the first level which is known as â€Å"rotten apples and rotten pockets† (Dempsey et. al., 2005, p. 299). Here, only one police officer is involved in an act of corruption (Dempsey et. al., 2005, p. 299). The next level of corruption is called â€Å"pervasive and unorganized corruption† (Dempsey et. al., 2005, p. 299). Here, several police officers are involved but they do not have plans on how exactly they are to carry out such a corrupt act (Dempsey et. al., 2005, p. 299). The third and final level is an invasive and well thought-out corruption (Dempsey et. al., 2005, p. 299). Here, almost everybody is involved; at least within the precinct or the department the policemen belong to (Dempsey et. al., 2005, p. 299). The police officer usually begins by considering taking gratuities like meals/products/services for free which may result from peer pressure (Dempsey et. al., 2005, p. 300). Next to this stage, a police officer may consider accepting money to neglect regulatory wrongdoings (Dempsey et. al., 2005, p. 300). Unfortunately, a police officer may ‘develop’ into the final stage of corruption which involves accepting ‘gifts’, as well as, asking for it; he or she may now be on the lookout for a ‘kickback’ (Dempsey et. al., 2005, p. 300). Right Corruption Fascinatingly, not everything about â€Å"police corruption† is negative (Dempsey et. al., 2005, p. 300). There are instances wherein an act of corruption may be carried out to achieve a greater cause (Dempsey et. al., 2005, p. 300). Effects of Police Corruption However, it cannot be denied that there are countless negative effects of â€Å"police corruption† (Dempsey et. al., 2005, p. 300). Unfortunately, it weakens law implementation which leads to prevalent delinquent acts (Dempsey et. al., 2005, p. 300). It also eliminates self-respect not only for the police officer but for the entire department itself making it more impossible for discipline to be established within the organization (Dempsey et. al., 2005, p. 300). Furthermore, the society loses their hope that they may be protected against delinquent people and other threats which leads to non-belief in the whole criminal justice system itself (Dempsey et. al., 2005, p. 300). Causes of Police Corruption â€Å"Police corruption† exists because of the following: 1) It occurs because it is observable and thus can be learned/imitated; 2) It happens because the nature of their work allows them to carry out a ‘corrupt’ act they are sometimes tempted to do so because they have the power to do so and because they can earn a lot by doing so; 3) Police officers are not very well motivated by their work due to the following: inadequate pay, no room for growth, no extensive training, etcetera and so they tend to engage in â€Å"police corruption† (Ivkovic, 2005, pp. 63 -96). Addressing Police Corruption Fortunately, there are steps we can do to address this problem (Dempsey et. al., 2005, p. 300). Experts say that it is important to acknowledge first that â€Å"police corruption† is being experienced (Ivkovic, 2005, pp. 97 134). Second is to institute â€Å"internal affairs divisions† to watch and regulate police officers (Dempsey et. al., 2005, p. 300). Third is to motivate the police force so that they will love their jobs and would not engage in â€Å"police corruption†, for instance, they should be trained, rewarded/praised, provided with a good salary, as well as, promoted when necessary (Ivkovic, 2005, pp. 97 134).

Personal Narrative - Tae Kwon Do Essay -- Personal Narratives

Tae Kwon Do Once upon a time, I qualified for the Tae Kwon Do State Championships, to go to the Tae Kwon Do Junior Olympics in Orlando, Florida. It was my second year at the Jr. Olympics, and I was competing in two events. Sparring and forms. Forms has always been my favorite, partly because I was pretty good at doing them. Sparring was okay. I guess. So we get to the arena on the day I had to compete, and I’ve got all these little butterflies and whatnot flittering around in my stomach. Forms came first, and guess what! I screwed up. So there goes my chance at the event I’m any good at. So if I can’t even place in something that I am good at, how am I going to place in something that I’m not that great at? So I got to the holding area to get put into my division (they split us up according to rank, age, and weight). And what do they do? Put me in a group of only four. And how many places do they give out, you ask? Three. Yep, three. Now I’m really worried. All I can think is, "Omigod, I’m gonna be the only one not to place. Omigod, omigod, omigod†¦" Finally, after w...

The Use Of Animal Imagery In Othello Essay -- William Shakespeare

In William Shakespeare’s play â€Å"Othello† the use of animal imagery was evident throughout the telling of the story. Shakespeare explained several characters actions by comparing them to similarities in animals. The characters in â€Å"Othello† were often depicted as having animal-like characteristics. Some characters were even compared to animals by other characters in the play. By defining characters in terms of these characteristics one can get a clear description of what the character is doing or saying as compared to certain animals.   Ã‚  Ã‚  Ã‚  Ã‚  In this paper I hope to give examples of animal imagery used in â€Å"Othello† that assist in explaining the play. The specific examples I present will describe a character either as seen by himself or by a fellow character.   Ã‚  Ã‚  Ã‚  Ã‚  The first use of animal imagery I noted occurred came in Act One when Iago, Othello’s standard bearer, has awaken Brabantio, who was a Venetian senator and the father of Desdemona, to tell him that Othello has taken his daughter Desdemona, and as they speak is making love to her. Iago was attempting to instigate a fight between Othello and Brabantio, using Desdemona as the bait. Iago stated, â€Å"Your heart is burst. You have lost half your soul. Even now, now, very now, and old black ram is tupping your white ewe† (p. 13). In that statement Iago was comparing Othello to an old black ram by comparing Othello’s skin color to that of the black ram’s, and the white ewe, a young female sheep, to Desdemona. Shakespeare was trying to illustrate in his writing the act of and old black man making love to a young white woman. The use of a black ram and a white ewe to compare Othello and Desdemona helped in the visualization of their affair.   Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare displayed animal imagery again in Act Two when Cassio was explaining to Iago that if he had as many mouths as Hydra, a many headed monster slain by Hercules, he could silence the many questions asked of him. In this Shakespeare presented Cassio as being burdened by many questions that he could not answer all at once, but if he had as many mouths as Hydra it would be more accessible for him to do so. Cassio said, â€Å"I will ask him for my place again; he shall tell me I am a drunkard! Has I as many mouths as Hydra, such an answer would stop them all† (p.101). Cassio was explaining to Iago that if he went to Othello now... ...eceptive tears. Desdemona, in the eyes of Othello, was not sorry, but was rather hiding something from him. Shakespeare’s use of animal imagery here was similar to his earlier uses. Shakespeare was trying to display a woman, who in the mind of her husband, was crying tears of deception. Othello had let his mind be so altered by Iago’s lies, that he had even began to believe everything he said. This action of Othello was fueled by his earlier animal-like change caused by Iago.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, Shakespeare’s use of animal imagery in â€Å"Othello† was crucial to the description of the story. In â€Å"Othello† certain scenes would have been harder to understand or relate to if it was not for the animal imagery related to it. Shakespeare’s comparison of characters to certain animals is unlike any other’s. Shakespeare’s portray of a character’s emotions and thoughts through animal imagery helped in the understanding of that particular scene. Lastly, without the vivid comparisons of animals and characters, this play would undoubtedly have been more complicated to both interpret and understand. Works Cited Shakespeare, William. Othello. Toronto: Pocket Books, 2008.

Cisco’s It Implementation of an Organizational Change

Introduction Today’s world calls for a pressing need to utilize the I. T services and resources whilst reducing the cost in order to improve organizational wide productivity. There are many CEO’s of the business world today that suggest the top priority of an any organization is to possess the ability to develop a sense of new ideas and innovations. (Porter, Stern & Council on Competitiveness, 1999). The term â€Å"innovation† used by organization’s simply illustrates the invention of a new product, processes and systems that which are simply created to adapt to the constant change in markets, technologies as well as modes of competition. D’Aveni, 1994; Dougherty & Hardy, 1996; Utterback, 1994). Porras & Silvers (1991) also analyses the organizational change and its importance in the emerging contrast between Cisco IT Network and Data Centre Services (NDCS) which was switched from using a conventional organizational model to Cisco’s own lifec ycle model, along with substantial operations improvements across five various metrics. This contrast is sufficiently pervasive in recent work and sufficiently central in the conceptualization of change that has been used and it as the framework that organizes has review.This report will illustrate a framework aimed at managers that shows the process of innovation can be a managing change, service support and service performance within an organization. However, it is evident that managing the complex and the risky process of innovation has been proven to be problematic and laden with difficulty. (Kanter, 1989; Quinn, 1985). An extensive review based on relevant literature, supported by a development of logical and well justified arguments of the capability of innovation.We will also examine the methodology of CISCO Lifecycle in terms of behavior shift, transition process along with the successful innovations that contains the core elements and processes regardless of the industry or firm. High performing innovators are also able to harness this innovation meta-capability in order to achieve outstanding performance. An interview conducted by Dr Joseph Fiksel for the Journal of Sustainable Product Design claims that it is vital to not only understand how the process functions as well as gaining an understanding of the entire culture of the product development community.Dr Joseph debates that â€Å"product design developers tend to be arrogant but are however generally skillful and creative individuals possess strong engineering skills†. These individuals tend to be very suspicious of anyone who renders their services as well anyone who seems to come in their way to complicate their hectic lives. (Charter, 1998) Analysis of CISCO IT Lifecycle Methodology As for enterprise’s such Cisco whom are moving from the traditional technology (Silo-based organizational structure) to a lifecycle-based model will be a substantial improvement operation across fiv e various metrics. Lowe, 2009). This change will solve the issue of duplication and lack of focus across the organization. Stereotypically, most government classification schemes along with management and economics literatures considers services as anything that is not tangible, manufactured goods that are consumed as it is produced and sold. Take for instances, the industry that we use in this paper; software product business is classified as service business by the United States government’s standard under the classification scheme.Traditionally the development of ASIC’s within a company such as Cisco has been tightly coupled with the development of a single end product. However, the rising cost associated with development of high end ASIC’s has forced a behavior shift in the ASIC’s development process. Research findings â€Å"process view† and â€Å"integration† conducted by Seethamraju (2012). Though business processes have been subjecte d to a formal study via multiple perspectives for a period of time dating to the start of the industrial age. There processes were still not quite well understood and were left unmanaged and poorly executed. CISCO I.T could have implemented other methodologies such as Phased Methodology or Business Process Modeling (BPM). We have concluded that these methodologies have evolved through various stages from the early 1700’s as â€Å"division of labor†. This was when manufacturing first moved into factories from the cottage industry. These methodologies is not only executed by conventional business but is tailored for all sorts of organizations such as government agencies, departments, charities, mutual and cooperatives as well as many others. An example that can be used is the â€Å"Six Sigma† was first developed by Motorola Inc, in the mid 1980’s.This methodology provides extensive â€Å"Six Sigma† training and consultancy services. Accordng to Motor ola I. T â€Å"Six Sigma is a highly disciplined process that helps us focus on developing and delivering close to perfect products and services. This system drives clarity around business strategies and the metrics that reflect success with strategy. Through experience, Motorola has learned that discipline use of metrics and applications of this methodology is still not sufficient to drive a desired breakthrough for improvements and results that are sustainable over a period of time.Discuss the insight and learning’s from the case that you consider could be applied to your own situation. Before proceeding further to a methodology that I may apply to my own case scenario, I will first examine my strength and limitations. After carefully considering the challenges I might incur, different techniques have been used in order to generate more accurate customer information and the insight to their problems. A major approach to gain a better understanding of customer needs has be lead-user innovation. (Von Hippel, Thomke & Sonnack, 1999).However, I find that the lack of metrics and ineffective measurements will be the perfect method to be applied in these circumstances. As the global increase of competitive advantages on how business are conducted, Information technology has become an increasingly important tool especially with I. T service industries such as CISCO, where productivity could be enhanced by using the efficient resources made available by reducing cost. During the initial stages, CISCO was using a traditional silo-ed organizational structure in which staffs are involved in doing both the implementation and operational work.The difference between the traditional, heavily statist system and the unequal liberal system is that both are equally inefficient when providing the public goods or services. Various authors (Jenson 2004, Levesque et al. 2005) point to the silent reconfiguration of the welfare state which started two decades ago under the in fluence of NGOs, associations, the community sector and the third sector. The limitations under this structure are duplications of work by staffs and the lack of a clear focus. These factors have further influenced the company to search for an alternative structure that would be compatible with its standards.Cisco advanced service’ Network Availability Improvement Service organization (NAIS) was asked to identify areas that require changes along with making recommendations on how this can be achieved. NAIS uses Operational Risk Management Analysis to assess people, process and tools that limit operational risk. Thus, a clear roadmap for operational excellence is designed to improve best practices (Chan, & Mauborgne, 1997). This can also be used in any organization at any level of process work. While it's particularly useful for handling large-scale process redesigning, it is also useful when working on a single process.Through this process the traditional organizational struc ture was changed to Cisco’s Lifecycle structure which later proved to be more efficient and effective. (Behrendt, 1997) According to the Life Cycle Design principles, interdisciplinary teamwork of multi stakeholders is essential in life cycle design. Interdisciplinary cooperation in a complex problem or task like Life Cycle Design, that includes different aspects, demands active participation and involvement of different specialists in order to succeed in the effective implementation of product life cycle design.How will you apply these insights and learning’s in your current or future endeavors as a manager? Through the implementation Cisco’s lifecycle methodology which helps solves the business problems comprises of six lifecycle processes in which each stage articulates concepts in broader views. (Clegg, 1999). Through this new structure in place the organization first determines its financial strengths before new projects are accepted and the implications in the near future regardless whether the organization has the resources to handle the technology.My opinion calls for the needs of managers to coordinate daily operations in which will cultivate innovation and change within their companies. However, the need to manage competencies is often viewed as a hindrance in the development of successful innovations. Activities such as manufacturing and marketing are seen as the key to current success with organizational processes built around stability, efficiency and profitability in generating a cash flow.Processes that are developed such as â€Å"programming† mainstream business units to perform routines, formalize structures and also not to think outside the box (Starbuck, 1983). An eloquent business design which entails business goals and technical requisites would foster a high performance service delivery. Staff skill improvements are important as it enhances the productivity and reduces excessive wastage. This new model also hel ps the organization in reducing its operating expenses and at the same time helps maintain the enhanced performance of service delivery and proactively responding to corresponding events happening.Teece & Pisano (1994) suggest that further development of the area proposing dynamic capabilities theories such as â€Å"subset of the competences and capabilities will allow the firm to create new products, processes and respond to the changing market. A continuous improvement in every aspect of the organization is very critical to its survival as there is a highly competitive market. There should be optimal utilization of resources and advantages. Give your strengths and limitations, what might be the challenges for you in applying these insights and how could you try to meet these challenges?It is highly noted that a behavioral shift of Cisco’s traditional structure to the new lifecycle model has increased the competitive advantage of the company amongst its competitors in the m arket. This shift would have a very significant effect both within employees (internally) and customers (externally). Tidd, et al. (2001). An approach of creative techniques for problem solving can further be utilized to exploit all avenues of defect, where all issues would be firmly accessed and analyzed with the required manner and tools.Addressing the observed limitations of life cycle approaches and how I might face the challenges of today, I will consider both the analytical and the practical approaches in which I think has room improvement. Firstly I will improve the coverage of impacts, and the reliability, accessibility and practical applicability; by doing so it will make the results easier in practice. A life cycle analysis program was designed to which specific structural and material information is used for the comparison of a set of alternatives design material modification schemes (Bahia et al. 2012) this can also lead to a release of fumes during mixing and laying dow n processes (Miller & Bahia, 2009). Allowing results to be seen in the future with a balanced view by weighing your organization's desires against competitive realities. The best possible decision that can be achieved here to obtain maximum results can be achieved using limited resources that are made available. The new Cisco lifecycle methodology is an appropriate tool where other businesses can transform their operational structure from the conventional structure to a more result orientated structure.These methodologies are said to be tailored to suit all businesses due to its comprehensive and broad analysis of events carried out within the organizational structure. This methodology can also provide clear focus and distention of work in which every employee or department is to carry out. The efficiency of service has well improved as there is a timely intervention of any problem by the staffs with the required skills and expertise thus the standard tools are at their disposal. Th erefore, it can be recommended to other businesses that are having problems with their traditional structure to adapt to the Cisco lifecycle methodology.Conclusion What we have discussed here are the most common used in business today, even as organization look forward in the ability to develop new ideas and innovation and still new products, processes and system required for adapting to changing markets, technologies and modes of competition, as managers show that innovation can be managing change in service support and service performance within organizations. But this process of innovation can be risky. This paper report illustrates a logical view in terms of behavioral shift in the methodology of CISCO IT Lifecycle and its transition process regardless of the industry or firm.This methodology does not only illustrates how the process functions but it also helps us to gain a better understanding of the whole culture of product development community reaffirming the argument that p roduct design developers are arrogant however are generally talented and are creative individuals References Andriopoulos, C. & Lowe, A. (2000). ‘Enhancing organizational creativity: the process of perpetual challenging’. Management Decision. Behrendt S. , Jasch Chr. , Peneda M. C. , H. van Weenen (1997), Life Cycle Design: A Manual for Small and Medium-Sized Enterprises, Institute fur Zukunftsstudien und Technologiebewertung, SpringerCharter, M. (1998), The Journal of Sustainable Product Design, interview with Dr Joseph Fiksel, April 1998, p. 49-52 Chan, K. W. & Mauborgne, R. (1997). ‘Value Innovation: The Strategic Logic of High Growth’. Harvard Business Review. Clegg, B. (1999). Creativity and innovation for managers. Oxford: Butterworth-Heinemann. Hassan A. Tabatabaee, Hussain U. Bahia(2012). Department of Civil and Environmental Engineering, University of Wisconsin-Madison 1415 Engineering Dr. , Room 3350, Madison, WI 53706, USA. Jenson, J. 2004), Catc hing Up to Reality: Building the Case for a New Social Model, CPRN Social Architecture Papers, Research Report F|35, Ottawa: Canadian Policy Research Networks Inc. (CPRN). Kanter, R. M. (1989) Swimming in newstreams: Mastering innovation dilemmas. California Management Review, 45–69 Levesque, B. and F. Lajeunesse-Crevier (2005), â€Å"Innovations et transformations sociales dans le developpement economique et le developpement social: approches theoriques et politiques publiques†, Cahiers du CRISES Collection Etudes theoriques, No. 07. Mark D. Abkowitz (Mar 31, 2008), Operational Risk Management : A Case Study Approach to Effective Planning and Response John Wiley & Sons, Inc. , Chichester. Miller, T. , and Bahia, H. U. , (2009). Sustainable Asphalt Pavements: Technologies, Knowledge Gaps and Opportunities, Modified Asphalt Research Center. Ravi Seethamraju, (2012) â€Å"Business process management: a missing link in business education†, Business Process Manageme nt Journal, Vol. 18 Iss: 3, pp. 532 – 547. Starbuck, W. H. (1983) Organisations as action generators.American Journal of Sociology, 48(1), 91–115. Teece, D. J. & Pisano, G. (1994) The dynamic capability of firms: An introduction. Industrial and Corporate Change, 3(3), 537–556. Tidd, J. , Bessant, J. & Pavitt, K. (2001). Managing innovation: Integrating technological, market and organizational change (2nd ed. ). Wiltshire: John Wiley. Quinn, J. B. (1985) Managing innovation: Controlled chaos. Harvard Business Review, May–June, 73–84 Von Hippel, E. , Thomke, S. & Sonnack, M. (1999) Creating breakthroughs at 3 m. Harvard Business Review, September–October, 47–57.

Environmental Sustainability essays

Environmental Sustainability essays There are many ways to define sustainability and to answer the question of whether we live in a sustainable society you should first define the question. The simplest definition of what a sustainable society is still very complex. A society that can persist over generations, one that is farseeing enough, flexible enough, and wise enough not to undermine either its physical or its social systems of support (Hubbard, 1996). Other sources label the question as an environmentally sustainable society that satisfies the basic needs of its people without depleting or degrading its natural resources and thereby preventing current and future generations of humans and other species from meeting their basic needs (Answers.com). Many people have struggled to define sustainability and sustainable communities. Trying to define sustainability is like trying to define democracy, justice and other important principles that guide our society. On a global setting this task of creating a sustainable society should be the first thing each government around the world addresses, however, in most cases this subject is far too low on the list of priorities. This economic boom we have witnessed the past decade was the results of a generation that pushed for economic growth as a means to improving humanity's condition, now the world realizes that economic development is pointless if it destroys its environmental base that fuels it. The start of economic development created factories, automobiles, and waste that pollutes the world's air, water, and soil, decimates forest and natural resources, and creates toxic wastes and overflowing landfills. Our government has already seen the importance of protecting select areas from this type of economic growth and has made millions of acres of land protected from any development. The world is finding out quickly that if we continue with the same approaches that created these problems then we will have envi...

What You Need to Know About Prose

What You Need to Know About Prose Prose is ordinary writing (both fiction and nonfiction) as distinguished from verse. Most essays, compositions, reports, articles, research papers, short stories, and journal entries are types of prose writings. In his book The Establishment of Modern English Prose (1998), Ian Robinson observed that the term prose is surprisingly hard to define. . . . We shall return to the sense there may be in the old joke that prose is not verse. In 1906, English philologist Henry Cecil Wyld  suggested that the best prose is never entirely remote in form from the best corresponding conversational style of the period (The Historical Study of the Mother Tongue). Etymology From the Latin, forward turn Observations I wish our clever young poets would remember my homely definitions of prose and poetry: that is, prose words in their best order; poetry the best words in the best order.(Samuel Taylor Coleridge, Table Talk, July 12, 1827) Philosophy Teacher: All that is not prose is verse; and all that is not verse is prose.M. Jourdain: What? When I say: Nicole, bring me my slippers, and give me my night-cap, is that prose?Philosophy Teacher: Yes, sir.M. Jourdain: Good heavens! For more than 40 years I have been speaking prose without knowing it.(Molià ¨re, Le Bourgeois Gentilhomme, 1671) For me, a page of good prose is where one hears the rain and the noise of battle. It has the power to give grief or universality that lends it a youthful beauty.(John Cheever, on accepting the National Medal for Literature, 1982) Prose is when all the lines except the last go on to the end. Poetry is when some of them fall short of it.(Jeremy Bentham, quoted by M. St. J. Packe in The Life of John Stuart Mill, 1954) You campaign in poetry. You govern in prose.(Governor Mario Cuomo, New Republic, April 8, 1985) Transparency in Prose [O]ne can write nothing readable unless one constantly struggles to efface ones own personality. Good prose is like a window pane.(George Orwell, Why I Write, 1946)Our ideal prose, like our ideal typography, is transparent: if a reader doesnt notice it, if it provides a transparent window to the meaning, then the prose stylist has succeeded. But if your ideal prose is purely transparent, such transparency will be, by definition, hard to describe. You cant hit what you cant see. And what is transparent to you is often opaque to someone else. Such an ideal makes for a difficult pedagogy.(Richard Lanham, Analyzing Prose, 2nd ed. Continuum, 2003) Good Prose Prose is the ordinary form of spoken or written language: it fulfills innumerable functions, and it can attain many different kinds of excellence. A well-argued legal judgment, a lucid scientific paper, a readily grasped set of technical instructions all represent triumphs of prose after their fashion. And quantity tells. Inspired prose may be as rare as great poetrythough I am inclined to doubt even that; but good prose is unquestionably far more common than good poetry. It is something you can come across every day: in a letter, in a newspaper, almost anywhere.(John Gross, Introduction to The New Oxford Book of English Prose. Oxford Univ. Press, 1998) A Method of Prose Study Here is a method of prose study which I myself found the best critical practice I have ever had. A brilliant and courageous teacher whose lessons I enjoyed when I was a sixth-former trained me to study prose and verse critically not by setting down my comments but almost entirely by writing imitations of the style. Mere feeble imitation of the exact arrangement of words was not accepted; I had to produce passages that could be mistaken for the work of the author, that copied all the characteristics of the style but treated of some different subject. In order to do this at all it is necessary to make a very minute study of the style; I still think it was the best teaching I ever had. It has the added merit of giving an improved command of the English language and a greater variation in our own style.(Marjorie Boulton, The Anatomy of Prose. Routledge Kegan Paul, 1954) Pronunciation: PROZ

Slippery Slope Fallacy - Definition and Examples

Slippery Slope Fallacy s In informal logic, slippery slope is a  fallacy in which a course of action is objected to on the grounds that once taken it will lead to additional actions until some undesirable consequence results. Also known as the slippery slope argument and the  domino fallacy. The slippery slope is a fallacy, says Jacob E. Van Fleet, precisely because we can never know if a whole series of events and/or a certain result is determined to follow one event or action in particular. Usually, but not always, the slippery slope argument is used as a fear tactic (Informal Logical Fallacies, 2011). Examples and Observations To judge from the news stories, the entire nation is coming to resemble San Francisco after a heavy rainfall. In the press, the phrase slippery slope is more than seven times as common as it was twenty years ago. Its a convenient way of warning of the dire effects of some course of action without actually having to criticize the action itself, which is what makes it a favorite ploy of hypocrites: Not that theres anything wrong with A, mind you, but A will lead to B and then C, and before you know it well be up to our armpits in Z.(Geoff Nunberg, commentary on Fresh Air, National Public Radio, July 1, 2003)The slippery slope fallacy is committed only when we accept without further justification or argument that once the first step is taken, the others are going to follow, or that whatever would justify the first step would, in fact, justify the rest. Note, also, that what some see as the undesirable consequence lurking at the bottom of the slope others may regard as very desirable ind eed.(Howard Kahane and Nancy Cavender, Logic and Contemporary Rhetoric, 8th ed., Wadsworth, 1998) The Slippery Slope of Voluntary EuthanasiaIf voluntary euthanasia were to be legalized it would prove impossible to avoid the legislation, or, at least, toleration, of non-voluntary euthanasia. Even if the former can be justified, the latter clearly cannot. Hence, it is better that the first step (legalizing voluntary euthanasia) not be taken so as to prevent a slide into non-volunteer euthanasia.(John Keown, quoted by Robert Young in Medically Assisted Death. Cambridge University Press, 2007)The Slippery Slope of Public MuralsI hope the art mural at 34th and Habersham will not be allowed. You open the gate for one, you open it for all and youll have it all over the city. A person wanting to paint on buildings is nothing more than upscale graffiti. More than likely it will go too far.(anonymous, Vox Populi. Savannah Morning News, September 22, 2011)All Politics Takes Place on a Slippery SlopeLogicians call the slippery slope a classic logical fallacy. There’s no reason to reje ct doing one thing, they say, just because it might open the door for some undesirable extremes; permitting â€Å"A† does not suspend our ability to say but not B or certainly not Z down the line. Indeed, given the endless parade of imagined horribles one could conjure up for any policy decision, the slippery slope can easily become an argument for doing nothing at all. Yet act we do; as George Will once noted, All politics takes place on a slippery slope.That’s never been more true, it seems, than now. Allowing gay marriage puts us on the slippery slope to polygamy and bestiality, opponents say; gun registration would start us sliding into the unconstitutional morass of universal arms confiscation. An NSA whistle-blower, William Binney, said last week that the agency’s surveillance activities put us on a slippery slope toward a totalitarian state . . .. And this week we’re hearing a similar argument that President Obama’s decision to arm Syrian re bels, however meagerly, has all but doomed us to an Iraq-style debacle . . .. These critics may be right to urge caution, but in their panicked vehemence, they’ve abandoned nuance and succumbed to summoning up worst-case scenarios. UCLA law professor Eugene Volokh points out that metaphors like the slippery slope often start by enriching our vision and end by clouding it. Decriminalizing marijuana doesn’t have to turn the U.S. into a stoner nation, nor does sending M-16s to Syrian rebels inevitably mean boots on the ground in Damascus. But that’s not to say we shouldn’t watch our footing.(James Graff, The Week. The Week, June 28, 2013) The Slippery Slope of Immigration ReformIn a well-meaning effort to curb the employment of illegal aliens, and with the hearty good wishes of editorialists who ordinarily pride themselves on guarding against the intrusion of government into the private lives of individual Americans, Congress is about to take this generations longest step toward totalitarianism.There is no slippery slope toward loss of liberties, insists Senator Alan Simpson of Wyoming, author of the latest immigration bill, only a long staircase where each step downward must be first tolerated by the American people and their leaders.The first step downward on the Simpson staircase to Big-Brotherdom is the requirement that within three years the federal government comes up with a secure system to determine employment eligibility in the United States.Despite denials, that means a national identity card. Nobody who is pushing this bill admits thaton the contrary, all sorts of safeguards and rhetorical warnings about no t having to carry an identity card on ones person at all times are festooned on the bill. Much is made of the use of passports, Social Security cards and drivers licenses as preferred forms of identification, but anyone who takes the trouble to read this legislation can see that the disclaimers are intended to help the medicine go down. . . .Once the down staircase is set in place, the temptation to take each next step will be irresistible.(William Safire, The Computer Tattoo. The New York Times, Sep. 9, 1982)

The Transcendent Legacies of Hinduism and Confucianism Essay

The Transcendent Legacies of Hinduism and Confucianism - Essay Example Piety in This World 4 Confucianism may, in practice, be an intricate system of moral, philosophical and social thought but it has long held the status of a religion in China as Hinduism has for hundreds of millions in India and throughout Southeast Asia. For many, the comparison between the two begins and ends there. Hinduism is, after all, a polytheistic religion with thousands of deities in which reincarnation plays a prominent role. Salvation only comes after the soul is at long last freed from the cycle of birth and death. For adherents of Confucianism, the journey toward perfection happens in life and can be judged based on the extent to which an individual attains strong moral and social development during life. Whereas Hinduism holds the promise of eternal reward for the worthy soul, Confucianism teaches that living a life in which one serves others holds its own rewards. â€Å"The superior man can achieve complete self-realization only in his public vocation. It might indeed be stated that a commitment to public service – even when such service is unattainable – forms one of the basic criteria distinguishing the Confucian ideal of self-cultivation†¦Ã¢â‚¬  (Wright, 1959). The other side of this proposition is that society can only be brought into balance when men who have attained a state of self-realization serve the community, in official capacities, as sages (Ibid). Service to one’s fellow man is also an important tenet of Hinduism. The cycle of death and rebirth can be broken and nirvana attained by acting ethically and charitably toward others; by seeking wisdom; through meditation; and by renouncing worldly possessions. Hindus believe that when a person dies, the moral weight of their actions dictate what becomes of them in...For many, the comparison between the two begins and ends there. Hinduism is, after all, a polytheistic religion with thousands of deities in which reincarnation plays a prominent role. Salvation onl y comes after the soul is at long last freed from the cycle of birth and death. For adherents of Confucianism, the journey toward perfection happens in life and can be judged based on the extent to which an individual attains strong moral and social development during life. Whereas Hinduism holds the promise of eternal reward for the worthy soul, Confucianism teaches that living a life in which one serves others holds its own rewards. â€Å"The superior man can achieve complete self-realization only in his public vocation. It might indeed be stated that a commitment to public service – even when such service is unattainable – forms one of the basic criteria distinguishing the Confucian ideal of self-cultivation†¦Ã¢â‚¬  (Wright, 1959). The other side of this proposition is that society can only be brought into balance when men who have attained a state of self-realization serve the community, in official capacities, as sages (Ibid). Service to one’s fellow man is also an important tenet of Hinduism. The cycle of death and rebirth can be broken and nirvana attained by acting ethically and charitably toward others; by seeking wisdom; through meditation; and by renouncing worldly possessions. Hindus believe that when a person dies, the moral weight of their actions dictate what becomes of them in their new incarnation.

Critically review one concept or practice that has been applied in one Essay

Critically review one concept or practice that has been applied in one aspect of tourism management ( - Essay Example To ensure the survival of travel agents, technology must become a significant tool featured in the forthcoming business strategy ascertaining their competitiveness. Therefore, technology is a threat, while at the same time, an opportunity since it is necessary for travel agencies in readjusting to the latest realities. As a result, re-intermediation through the Internet, along with Interactive Digital Television, brings about the potential opportunities for innovative participants who utilize the up and coming tools. Therefore, after reading the two journals on the argument for and against disintermediation of the distribution channel in tourism, this article examines the leading Internet trends regarding the travel industry (Josà ©, Salastiano & Josà © 2008, p.79). Furthermore, it puts into consideration strategies applicable by travel agents in ensuring their future survival. For a long time now, tourism and technology have proved to be a couple that is highly compatible. The character of service distribution spins around the concept of intangibility, as well as perishability, thus, the manner whereby communication of information happens to be extremely beneficial. In the past, in the tourism sector, this task has vastly been assumed by the travel agent operating as the brokers of information between services’ supplier and consumers. Therefore, travel agent was the early beneficiary of advancements in technology like the CRS and GDS. In the recent past, advancements in Internet distribution and particularly e-commerce, are threatening to assume the responsibility of these systems. The function of the travel agent was acting as a go between, as well as retailer, whereby they were selling travel services for a commission on behalf of principals. They also had an enormous function as advisers for consumers, as well as providers of

Identification of the Two Missing Romanov Children Essay

Identification of the Two Missing Romanov Children - Essay Example ethods used to determine the identity of the skeletal remains, and whether they were in fact the lost Romanov family, including Tsarevich Alexei (the royal heir) and one of his sisters. ‘We report forensic DNA testing on the remains discovered in 2007 using mitochondrial DNA (mtDNA), autosomal STR, and Y-STR testing.’ This line from the examining officers’ report shows the tests used. (PubMed, 2009) A brief description of each will show how the team came to their conclusion. A person’s mother-line ancestry can be determined with mitochondrial DNA testing. Mitochondrial DNA (mtDNA) is a type of DNA that is carried by both men and women but is only inherited from their mother. It is passed by a mother down to all her children. An exact match might mean the tested person is very likely to share a common maternal ancestor within the last 500 years. Exact matches are rare, but slight differences (one or two) can also lead to decisions about common relatives on the mother’s side.(Sorensen, 2009) The testing is done by sequencing nucleotides. The Romanov gravesite skeletons were tested in this way. Autosomal STR testing examines Short Tandem Repeats, using the knowledge that most humans share about 99 percent of their DNA, while the rest is very different. This small portion is examined because, although its function in the body is not completely understood yet, it provides a high degree of variation that can be measured and compared. (Orchid Cellmark 2009) These sequences repeat a number of times - between six and 40 - in a particular location on the DNA. For example, ACGTACGTACGTACGTACGTACGT. Each person can have a different number of repeats in the same place. Many STRs occur on each chromosome. One subset has been developed for identity testing purposes. (Orchid Cellmark Ibid). This was used in the Romanov case, and helped the scientists decide the relationship between the skeletons and that they belonged to one family. Y-STR testing is done on the

Individual summary report Essay Example | Topics and Well Written Essays - 2500 words

Individual summary report - Essay Example The research also revealed that there was a robust demand for sweets in the university, chocolates being the most preferred item, followed by hard-boiled sweets. More imporatantly, majority of the respondents said that they would visit a sweet shop weekly, followed by x% who said they would visit daily! The average consumer expenditure on sweets was determined to be between one and five pounds. Therefore, the market seems to be buoyant and MM would like to cash in on the prevailing demand and the consumer’s willingness to spend. A set of well-defined objectives is paramount for any organistion, irrespective of the scale of operations.Oraganizational and individual objectives must be integrated, and endeavored to be accomplished within a finite time. Clearly spelled objectives, enable devising of appropriate means for the realization of those ends. Thus, strategies and policies can be formulated accordingly. Offering quality products and good customer service are the inherent goals of any organization. It ensures sustainability for a business, and helps in winning consumer’s confidence and brand loyalty. Enhancement of individual experience is also stated, thereby integrating personal and organizational goals. Improving profitability is the most important aspect of any corporate activity. It is an economic index to measure success. However here it is also proposed that how the profit shall be used, ie; charity.Keeping in mind the above objectives, the mission statement was made: â€Å"We endeavor to offer best possible range of confectionary to our consumers conducive to the creation of lasting memories and magic moments.† An analysis of this statement reveals the overriding importance given to consumers and giving them not only quality products but memorable experience as well. Key competitors for Magic Moments are the Students Shop on

Philisophy Essay Example | Topics and Well Written Essays - 500 words

Philisophy - Essay Example It is only by wondering about the difficulties and complexities involved in assessing things, men started to define principles that reduced the complexities as they progressed towards knowing the details. The major reasons for his concern included the fact that the world is changing everyday with new inventions and discoveries and one thing which may be a fact today may be changed tomorrow. Hence, Descartes was very concerned on the certainty aspect of things and principles that are confounded every day. The statement introduced the world to the ideas of psychology and to the subject of metaphysics. It allowed philosophical thinkers to realize that one’s existence is known only if he is able understand the consciousness of thinking and this thought allowed them to explore into new areas. Descartes was the first to state that the physical body of a human being is a completely different context when compared with the immaterial mind. Yet, he believed that only by the interaction of these two subjects the human entity exists. (Clarke, 1982) According to him, that a mere existence of a human being is only known when he doubts, when he thinks or, when he performs any other activities, mentally. So without that activity, he believes there is no ‘he’ or ‘I’ to represent and hence he says those words. (Clarke, 1982) The proof given by him can be subdivided into three parts. Firstly, he believes that a human feels to exist only when he thinks and, what he believes to be clear and distinct are true to him. Secondly, all these cannot arise from nothing. Finally, things which are considered perfectly done in a natural way cannot arise from something that is less perfect and hence only God could have created them. (Clarke, 1982) The correspondence theory suggests that a statement can be declared as truth if it holds good when considered in relation with the world. The

Individual summary report Essay Example | Topics and Well Written Essays - 2500 words

Individual summary report - Essay Example The research also revealed that there was a robust demand for sweets in the university, chocolates being the most preferred item, followed by hard-boiled sweets. More imporatantly, majority of the respondents said that they would visit a sweet shop weekly, followed by x% who said they would visit daily! The average consumer expenditure on sweets was determined to be between one and five pounds. Therefore, the market seems to be buoyant and MM would like to cash in on the prevailing demand and the consumer’s willingness to spend. A set of well-defined objectives is paramount for any organistion, irrespective of the scale of operations.Oraganizational and individual objectives must be integrated, and endeavored to be accomplished within a finite time. Clearly spelled objectives, enable devising of appropriate means for the realization of those ends. Thus, strategies and policies can be formulated accordingly. Offering quality products and good customer service are the inherent goals of any organization. It ensures sustainability for a business, and helps in winning consumer’s confidence and brand loyalty. Enhancement of individual experience is also stated, thereby integrating personal and organizational goals. Improving profitability is the most important aspect of any corporate activity. It is an economic index to measure success. However here it is also proposed that how the profit shall be used, ie; charity.Keeping in mind the above objectives, the mission statement was made: â€Å"We endeavor to offer best possible range of confectionary to our consumers conducive to the creation of lasting memories and magic moments.† An analysis of this statement reveals the overriding importance given to consumers and giving them not only quality products but memorable experience as well. Key competitors for Magic Moments are the Students Shop on

Analyze woman's social status in pre-modern societies Essay

Analyze woman's social status in pre-modern societies - Essay Example First, it is important to note that the procedure of foot binding is lasting and rather painful. Small girls’ feet were bound or rather broken to prevent the feet from growing in a natural way and to make them look like â€Å"three-inch lilies† (qtd. in Whitefield 204). The feet never healed and women with the ‘three-inch lilies’ were never seen with bare feet, as limited circulation resulted in rotting flesh. Women often felt sick when washing their feet because of the unpleasant smell (Whitefield 204). It is needless to say that men never saw their wives’ feet and did not want to think about the real appearance of the ‘three-inched lilies’. All these biological peculiarities seemed to have little or no impact on the way the tradition evolved prior to the middle of the nineteenth century. It is necessary to note that the history of this tradition dates back to the period of the Song dynasty. There are different theories concerning origins of the tradition. According to the â€Å"likeliest theory†, it first appeared in the imperial court and then spread among â€Å"upper-class elites† (Whitefield 205). The fashion had a significant impact on the society in general and marital traditions, in particular. To marry successfully, young women (as well as their parents) had to follow the new rules and mothers started binding their daughters’ feet. Hence, it all started as an idea of beauty. Blake notes that there is an erotic aspect as foot binding was regarded as a â€Å"feminine mystique designed to please men† (676). Hence, men thought it was beautiful for a girl to have tiny feet and a new standard was established. Women had another view on the practice. As has been mentioned above, mothers and grandmothers wanted their daughters to have more chances to marry successfully and they bound their daughters’ feet to make them fit into the world of specific standards. Thus, the tradition was seen as something natural and something that provided

Care Support Essay Example for Free

Care Support Essay Effective reflection on relationships that develop in care work Mary is an 82 year old female resident who came to live in our nursing home five years ago she has a mild cognitive impairment and is totally independent she wears an incontinence pad and requires minimum assistance. Mary loves to sing and listen to music especially Irish traditional music and popular ballads. She remains in close contact with her two daughters who visit regularly. Mary is a very private person and likes to spend time alone in her room. She is a very jolly lady who loves to laugh and enjoys life. As a care assistant I had assisted Mary with her continence needs by making her aware of where to find continence pads in the bathrooms around the home and making sure they were always available in her bedroom this protects her privacy, dignity and independence as I know it would cause her embarrassment to have to ask for them. We got on really well because we both have a love of Irish music and I spent a lot of time talking with her about music, her family and her reasons for coming to live with us in the nursing home. I also developed a trusting relationship with her daughters as Mary would often include me in conversation when they visited. I had noticed a change in Mary where she was spending a lot of time in the bathroom and she seemed agitated when in the day room I approached her and asked if she wanted to go for a walk outside as we have done on several occasions. She agreed and we set off. ecause of the trusting relationship we had built over time I felt comfortable asking her if she was ok and she replied â€Å"yes love shure ya have ta have a laugh† I deviated a little with some talk about the gardens we were passing and I approached the subject again by saying if there was anything wrong you can tell me, and if I can help you I will, you only have to ask, she replied with â€Å"I don’t want to be a bother to anyone† I told her I noticed she was going to the bathroom a lot, there was silence for what seemed forever then she told me â€Å"I have a stinging pains down below† I knew straight away it was thrush as I had observed from her care plan she was prone to thrush. I asked her permission to talk to the nurse and explained it would require medical treatment and she agreed. Asking her permission protected her confidentially, when we returned to the home I approached the nurse and told her of the situation she acted immediately, knowing Mary was prone to thrush she kept a supply of ointment to treat her, I went back to Mary and asked her to come with me very discretely so as not to draw the attention of other residents or visitors this protected her privacy, dignity and confidentially . I escorted her to the nurses’ station and the nurse took over. Within a few hours Mary was back to her normal jolly self singing in the corner. The positive outcome for Mary during this incident happened because of the relationship we had built over time and getting to know her, being able to observe a change in her behaviour. The situation was handled with just me and the nurse on duty no other members of staff were involved this protects Mary’s privacy and dignity. Clear identification of interpersonal issues that can arise in care work The interpersonal issues in this situation were between Mary myself and the nurse and no other staff, resident or visitors were aware of Mary’s situation this protected Mary’s privacy, dignity confidentially and respect. Interpersonal issues between me and other healthcare staff occurred through informing them of what had happened and how the situation was handled. What was observed during this incident was that building relationships with residents allow us to be more effective as care assistants. The types of communication used during this incident were mainly verbal, communicating with Mary in a very discrete and respectful manner put her at ease, and communicating with other healthcare staff to inform them of the incident and how best to handle it should it happen again. The outcome for Mary was she got the treatment she needed in a timely manner, it highlighted to senior healthcare staff the importance of the care assistant in relationship building and observation, reporting our findings to the nurse to get the best healthcare for the resident. Effective reflection on own interpersonal skills as a care worker Interpersonal skills used in this incident were respect and confidentially taking Mary out for a walk and chatting allowed me to discover what was bothering her by doing this it did not draw the attention of any other resident to her situation. Informing the nurse and other relevant healthcare staff will allow them to handle any other similar situation in a discrete manner thus protecting her privacy, dignity confidentially and independence. Comprehensive observation of the process of developing personal effectiveness as a healthcare assistant In this situation I was able to help Mary because I noticed a change in her behaviour, I believe in order to give person centred care you must know your residents, individualised care is an on-going process, building a trusting relationship with knowledge of life history, likes/dislikes, religious and cultural influences are vital in the implementation of individualised care. Knowledge gained in class helped raise awareness of how important it is to protect residents dignity, respect, confidentially and independence. We learnt about the art of reflection, looking at an incident, what happened? How we handled it and how can we improve to achieve a positive outcome for the person involved. Knowledge gained in class has helped me gain skills in awareness. observing how residents behave and being aware of changes are important tools for personal effectiveness, reflection is also a vital tool for personal effectiveness looking back at a situation and analysing what happened and how it was dealt with is very effective it allows us question ourselves and ask how can we have handled the incident better and put a plan into action to bring a positive outcome for the resident involved. Personal skills helped significantly in this situation, skills such as building relationships, empathy, observation and the ability to communicate effectively with residents and other healthcare staff helped me bring about a positive outcome for Mary. As a carer there are many skills that can be developed such as communication, the ability to communicate with all healthcare staff regardless of their discipline is important, and knowledge gained through dialog with residents and their relative’s is invaluable, knowing a little about residents will allow us to care more effectively completing level 5 in healthcare support has been invaluable although we care for people every day, having knowledge and the theory behind it is important and will make for better care. Detailed evidence of expertise in a range of interpersonal care work skills I don’t know if I have â€Å"expertise† in any care work skills but I think I am good at what I do, knowledge is a wonderful thing and as our knowledge increases we become confident, and self-confidence is a great tool to have in care work, having the confidence to talk to other healthcare staff in a professional manner enables us to gain the best possible care for our residents, what I gained from this situation was respect for fellow healthcare staff who listened to what I said and acted on the information. I don’t know if I could put an action plan in place for this scenario but what I can say is that it is vital that all healthcare assistants observe all residents and become familiar with their daily routine this gives us the opportunity to note any changes and report these findings to relevant staff. Some of the skills used to deal with this situation were gained through life experience, being a father of 4 I have brought with me patience, understanding, and empathy to name but a few but the course has given me the ability to analyse my thinking to look at how I have worked today and how can I improve tomorrow. Conclusion All healthcare staff from consultants to healthcare assistants must give the best possible care to patents/residents, we are privileged in our role in healthcare and everything we do must be in the best interest of the patent/resident. Being a part of that team and being respected for the role we play is very important. Nurses are put under increasing pressure with medication rounds, paperwork, supervision etc. they can’t be everywhere or know what is happening with every resident so we as healthcare assistants become the eyes and ears of the facility, observing changes and reporting in a timely manner to gain a positive outcome for the resident involved. Being heard as part of the team will make for a more effective workplace.

History and Comparison of American Musicals

History and Comparison of American Musicals Utopia is an ideal world state where everything which happens is perfect and there are no negative emotions like sadness, anger or jealousy to exist in it. The world is perfect and has every situation resolved in the most enjoyable manner possible. Consciously, or unconsciously, the human mind strives towards perfection to create an ideal world- a utopia for itself. But, in real life, this is not possible and this leads to a multitude of emotions like sadness, disappointment, anger, etc. which is the opposite of what a person in utopia should feel like. To bring back this sense of utopia even temporarily, humans started projecting the carefully constructed ideal world through entertainment such as theatre, films, musicals etc. In this essay, I will compare the films Singing in the Rain by Gene Kelly and Stanley Donen and Meet Me in St. Louis by Vincette Minnelli as examples of classic American musicals against Moulin Rouge and Romeo + Juliet by Baz Luhrmann as examples of contemporary American musicals on the basis of whether they satisfy the idea of musicals being a form of escape into utopianism. First, I will use Rick Altmans The American Film Musical, which has laid out quite a few criteria for a standard American musical to analyse these films and ensure they satisfy those criteria. Also, I will focus on Utopianism by using Richard Dyer, in Only Entertainment. Two of the taken-for-granted descriptions of entertainment, as escape and as wish-fulfilment, point to its central thrust, namely utopianism. (Dyer, Chapter 3, Pg. 18) By using entertainment, humans are able to escape to the realm of utopia but this realm is not produced by using models of utopian worlds, rather it is brought forth with feelings and emotions. Dyer claims that, It thus works at the level of sensibility, by which I mean an affective code that is characteristic of, and largely specific to, a given mode of cultural production. This code uses both representational and non-representational signs. (Dyer, Chapter 3, Pg. 18) Using Dyers words, I will also try to analyse the representational and non-representational signs of the films mentioned before. Meet me in St. Louis is an American musical which was released in 1944 with a fairly simple storyline which focusses on an upper middle class family with their four daughters and a son. It is based in St. Louis, Missouri in the year leading up to the 1904 Worlds Fair and goes through the struggles this family faces and how they overcome them together. The American film musical is known to have a dual focus narrative. As Altman says, in The American Film Musical, Instead of focussing all its interest on a single central character, following the trajectory of her progress, the American film musical has a dual focus, built around parallel stars of opposite sex and radically divergent values. This dual-focus structure requires the viewer to be sensitive not so much to chronology and progression- for the outcome of the male/female match is entirely conventional and thus quite predictable- but to simultaneity and comparison. (Altman, Chapter II, Pg. 19) Altman also says, Whereas the traditional approach to narrative assumes that structure grows out of plot, the dual-focus structure of the American film musical derives from character (Altman, Chapter II, Pg. 21) In Meet Me in St. Louis, there is a dual focus narrative. The plot revolves around the entire family, focussing mostly on Esther and her relationship and the news of the familys sudden move to New York. By subjecting these narratives to simultaneity and comparison, we can see that they are interdependent as the narrative of the family moving away threatens the newly found relationships of Esther and her other family members- Esther and John, Rose and Warren, the parents with their kids. Also, this is putting Esthers love for her family and her boyfriend against each other. As for structure deriving from character, the film is structured in a way that the character Esther and her conquest for her love occupies the first part of the film and this is followed up by the sudden announcement of her familys move to New York by her father. This is done to ensure the entertainment factor is still present by creating mild tension, as the primary goal is achieved and the viewers shouldnt lose i nterest. Singing in the Rain also adheres to the principle of dual narrative as there are different narratives or paths for both the male and female protagonists. The film portrays the struggle of American film studios and their transition from the silent films to the talkies. The male protagonist, Don Lockwood (Gene Kelly), is a silent film actor with humble origins, who tries to survive and retain his place in the film industry during the transition. The female protagonist, Kathy Selden (Debbie Reynolds), is an aspiring stage actress who is used by Lina Lamont to be her voice backstage but she finally is given credit and her career flourishes. There are other side narratives which tie into the main narratives, the most noticeable one being the narrative of Lina Lamont, which serves the same purpose as the narrative of the family moving away to New York in Meet Me in St. Louis- to present a problem which when solved, strengthens the existing narratives, or give a neat conclusion to the narra tives. These two main narratives are intertwined simultaneously and highlights the contradictions between the already famous artist and the newly flourishing artist (Don Lockwood and Kathy Selden), fame and infamy (Don Lockwood and Lina Lamont), hate turned to love (in the case of Kathy Selden), etc. These contradictions are resolved by the main characters falling in love and this resolves or gives these characters the strength to resolve their conflicts. The structure is definitely derived from character, especially from Don Lockwood, whose narrative overshadows Kathy Seldens narrative. All the musical numbers focus on Lockwood and his emotions, or makes him the reason for the initiation of the song- as in the case of Cosmo Browns Make Em Laugh or the final musical number dubbed by Kathy Selden for Lina Lamont. Moulin Rouge! and Romeo + Juliet are both musicals directed by Baz Luhrmann and released in 2001 and 1996 respectively. they are both contemporary musicals and they follow the dual narrative path, focussing on the male and female protagonists and their narratives highlight the differences in their character such as freedom and confinement, love and money as in the case of Moulin Rouge! and love and hate, life and death as in the case of Romeo + Juliet. As for the structure of these two musicals- Moulin Rouge! focusses on Christians character as the musical starts and ends with him and he is the narrator of the events which unfold. Satines narrative is interwoven with Christians and her narrative is actually the cause for the beginning of Christians narrative, thereby forming a never-ending loop. In the case of Romeo + Juliet, it is a loose adaptation on the play by Shakespeare, using dialogues from the play itself. The narrative is driven by Romeos character but it is balanced out by Juliets narrative as well. All these four films can be classified as American film musicals albeit there are differences in the way utopia is portrayed by these films. The films Singing in the Rain and Meet Me in St. Louis bring about a utopia in terms of setting (representational) and feelings (non-representational) using various factors- one of them being the musical numbers. In Singing in the Rain, the world it has created is realistic as the film is based around the world of film and situated in the age of transition from silent films to talkies. The utopian element is brought forth by the numbers which provide another realm where the characters can be themselves and express their feelings without any complications. Dyer says, utopia is implicit in the world of the narrative and as well as in the world of numbers (Dyer, 1992). When a character breaks into song, as in the scene where Don Lockwood confesses his love to Kathy Selden (You were meant for me). Dyer says, We are moved by music, yet it has the least obvious reference to reality- the intensity of our response to it can only be accounted for by the way music, abstract, formal though it is, still embodies feeling. (Dyer, 1992). The confession scene is carefully constructed by Lockwood and narrated by him, which does make it seem realistic, unlike the other musical numbers, and this adds on to the intensity of feelings the song gives the audience. Intensity, according to Dyer, is the capacity of entertainment to present either complex or unpleasant feelings (e.g. involvement in personal or political events; jealousy, loss of love, defeat) in a way that makes them seem uncomplicated, direct and vivid, not qualified or ambiguous as day-to-day life makes them, and without imitations of self-deception and pretence. (Dyer, 1992) The orchestral non-diegetic music also adds on to the intensity as the two characters dance, with Lockwood encouraging Selden to dance with him and finally through the music, dance and lyrics, their mutual feelings for each other gets conveyed to each other. As the camera pans out at the end of the number, the utopian backdrop and the airy lights are accentuated, adding the final touches to the realistic utopia created by this number. Another scene charged with such feelings is Don Lockwoods Singing in the Rain, the title song. The realistic setting is done through the diegetic rain accompanying the entire song. The orchestral parts sometimes drown out the rains pitter-patter but it is still ever present in the background. The lively music and the dance of Lockwood transcends through to the audience and they are able to feel his emotions through this number. This utopian number comes to an end with the interruption of the police officer where Lockwood is brought back to the reality of his world. Meet Me in St. Louis also treats its musical numbers in a similar manner as escapes to utopia. But the setting is different, it is much less realistic than Singing in the Rain. It showcases a community where singing is common practice where everyone loves to sing or break into a musical number, which already makes it feel much more utopian than the other musical film. Altman says, The sequence of scenes is determined not out of plot necessity, but in response to a more fundamental need: the spectator must sense the eventual lovers as a couple even when they are not together, even before they have met. (Altman, 1987) This is true for Meet Me in St. Louis, as the musical number The Boy Next Door immediately puts both the protagonists together. As the film progresses, this utopian world created in the film is strengthened with feelings of love in the air, fun and mischief, and so on. Not much goes on with the main narrative of the film till Esthers father comes with the news which breaks their created utopia. Dyer says, In these films, the introduction of any real narrative concerns is usually considerably delayed and comes chiefly as a temporary threat to utopia- thus reversing the other two patterns, where the narrative predominates and the numbers function as temporary escapes from it. (Dyer, 1992) The musical numbers are light-hearted and chipper till the father announces his plans for the family. After the announcement, we have numbers such as You and I by the parents as a form of reconciliation- a place where mistakes are forgiven is created by the musical number (thereby reverting back to the original pattern of musical numbers providing escape), Have Yourself a Merry Little Christmas by Esther as a consolation to Tootie- a place where hope is provided for the future, ensuring that everything will be alright. In these two films, the element of utopia is strong, one way or the other. It provides the so-called escape from reality, either through musical numbers as in the case of Singing in the Rain, or through narrative and numbers as in the case of Meet Me in St. Louis. But, like Dyer says, the idea of utopia through musicals and their numbers is applicable to these early American film musicals. The contemporary film musicals are a bit more complicated in that regard as the escape to utopia is not clearly defined. Moulin Rouge! is the film directed by Baz Luhrman, which is loosely based on the Greek myth of Orpheus. Its style and setting is highly fantastical, reinforcing the utopianism of the world. Pam Cook says, The heightened artificial world was projected as an illusion in which every detail was driven by the need to appear complete and plausible, but which audiences would perceive and enjoy as fiction (Cook, 2010) Just like how Christian saw the green fairy under the influence of absinthe, which later transmuted into a nightmarish hallucination that sucked Christian into the world of Moulin Rouge, though the setting and style is fantastical, the narrative of the film is not a utopian story. The main narrative focusses on Christian, a writer of the post 19th century suffering from depression.ÂÂ   Unlike other musicals which gives the audience a happy beginning and a happy ever after, the film starts with an ominous and melancholic tone, which confirms the female protagonists death early on in the film. This tragic revelation at the start hinders the utopian world the style and setting is trying to create.

The poems I am comparing in this essay are Half-past two and :: English Literature

The poems I am comparing in this essay are Half-past two and Reports by U.A. Fanthorpe and Leaving school by Hugo Williams. All three of the poems are about school, and about the different aspects of it. There are several points of view expressed in the poems, such as that of a teacher, the confusion of a child starting boarding school, and a child who cannot tell the time. In the poem 'Half-past two', the poem tells of a child who, after being told off as been told to stay inside until half-past two and then he can go. To the dismay and confusion of the child, he cannot tell the time and so wonders what to do when and if, half-past two ever came. In this poem, the style is very much that of a child speaking firsthand to himself and thinking in his head. The poem begins with 'Once upon a' which is a harsh clichÃÆ'Â © of old fairytales of which the majority of them started in this way. In the first paragraph, as he is so young he did 'something very wrong' but then carries on to say that he had forgotten what it was that he had done to deserve his punishment. At the end of the lines in the first verse, there is no punctuation so that the reader doesn't pause and is forced to carry on reading to reach the end of the sentence, and enable them to have a pause. This is written just how a child would tell a story, by not taking a pause until the most important bit of a story is told. When the child speaks of phrases that he hears often, they are written as, 'Gettinguptime, timeyouwereofftime.' As the child cannot tell the time, he classes these as ways to tell the time. U.A. Fanthorpe attempts to recreate the voice and thoughts of the child by describing a clock as having 'little eyes' and 'two long legs for walking' meaning the hands of the clock. In the 8th verse, the deliberate repetition of the opening words of each line 'Into the' are used to suggest a change of mood. The longer lines suggest how his mind escapes and his imagination starts to unwind. This contrasts with the other verses and situation. When the child writes about his teacher, he uses capitals when addressing 'Her'. U.A. Fanthorpe has done this to show how important the child regards the teacher. When the teacher starts talking, U.A Fanthorpe uses italics to show how he regards her, and also as a contrast to the normal font used so that her speech catches the

United Kingdom of Britain and Northern Ireland

Great Britain is made up of three countries, England, Scotland and Wales. It is an island off the coast of north–west of Europe. Britain is part of the United Kingdom of Britain and Northern Ireland. The capital is London. There are many different landscapes in Britain, from high mountains to rolling hill sand valleys. Places like Wales, the Lake District and northwest Scotland have high mountains and steep slopes made out of solid rocks. This landscape was made millions of years ago during the ice ages, when moving glaciers of ice made deep valleys, steep mountain slopes and long lakes. The southern and eastern parts of Britain are made up of smaller rocks that have weathered and become fertile farmland. The highest point is Ben Nevis – 1343 metres above sea level and the lowest point is Holme Fen – 3 metres below sea level. The population is 57,970,200 people, the population density at 239 people per square km. 92% of British people live in urban areas while only 8% live in rural areas. Great Britain is completely surrounded by sea, isolating it from the rest of Europe. No part of Britain is far from the sea, which is an important resource for fishing, tourism and ports. Britain†s rivers provide drinking water for towns, and irrigate farmers† crops. However rivers can cause floods. The northern and western portions are mountainous. The highlands – the Pennine Chain, forms the backbone of northern England. Rolling plains occupy most of central and eastern England. The western part of the central region is known as the Midlands. To the east lies The Fens, a marsh area. To the south, an elevated plateau slopes upward. The terrain of Scotland is mountainous but is divided into three regions, from north to south: the Highlands, the Central Lowlands, and the Southern Uplands. The Highlands occupy more than a half of Scotland, the most rugged region on the island of Great Britain. Wales has an irregular coastline and many bays; the biggest is Cardigan Bay. Except for narrow and low coastal areas, mainly in the south and west, Wales is mostly mountainous. Great Britain has quite cool summers and mild winters. The weather changes from day to day. The climate is temperate – the country does not have long periods when it is hot or cold. Western parts of Britain receive more rain and snow during the year than south and east. This is because southwesterly winds bring water from the Atlantic Ocean to the west, which falls as rain where it meets the mountains on land. There are large amounts of water in this area and a shortage in the south and the east. Britain†s climate is getting warmer. Average temperatures have risen 0.5 °c since 1850. This is enough to start the polar ice caps melting. If the ice caps continue to melt, large areas of southern and eastern England will be permanently flooded. The mean annual temperature ranges between 11.1 °c in the south and 8.9 °c in the northeast. Fogs, mists, and overcast skies are frequent, particularly in the inland regions. Like the climate of the rest of Great Britain, Scotland is influenced by the surrounding seas. As a result, extreme changes are rare and temperate winters and cool summers are the major climate features. Low temperatures are common in the winter season. Precipitation ranges from about 3810mm annually in the western Highlands to about 635mm annually in eastern areas. The climate of Wales, is a lot like England†s, it is mild and moist. Annual rainfall changes with elevation, ranging from about 762 mm in coastal regions to more than 2540 mm in the Snowdon massif. As a result of the relative warmth of the nearby seas, England has a moderate climate. Precipitation is heaviest during October, it averages about 760 mm annually in most of England. England has some agricultural and mineral resources but must rely on imports of both. Approximately two-fifths of the land area is arable, and the richest soils are found in the east. The soil is generally rocky and infertile, except for that of the Central Lowlands. Much of the soil of Wales is of infertile rocky or leached types. The most fertile soils are in the southeast and in a few coastal areas. Only about 8.5% of Britain land is forested, and half of this was planted forty years ago. Britain†s natural forest cover has been cut down over hundreds of years, especially in the 18th and 19th century. The most common species of trees indigenous to Scotland are oak and conifers mainly fir, pine, and larch. Large forested areas are rare, and woodlands are in the southern and eastern Highlands. Vegetation in the elevated regions consists largely of heather, ferns, mosses, and grasses. Practically all of the cultivated plants of Scotland were imported from America and Europe. More than 3/4 of the land is used for agriculture; farming and grazing occupy the same amount of land. The most important crops are wheat, oats, and potatoes. Other crops include barley, turnips, and fruit. Wales has ferns and mosses in low-lying, wet areas. Grasslands are mainly at higher elevations. Crops include barley, oats, potatoes, and hay. Less than 10% of the land is under cultivation, and about 40% are in grazing land. Forests cover only about 4% of the land, but government reforestation programs are increasing in the area. England used to be heavily forested, mainly oak and beech in the lowlands and pine and birch in the mountains. Woodlands now make-up less than 4% of the total land area. Many types of fruit trees grow in England, including the cherry, apple, and plum trees. Gorse is a common shrub. Many varieties of wildflowers also grow here. During the eighteenth century, Britain gained an empire by colonising parts of North America, Africa and Asia. By the nineteenth century, England was bringing back much wealth from these colonies. The trade in slaves and other goods from the colonies supplied the money to build the factories and the machines of Britain†s Industrial Revolution. The country developed heavy industries like coal mining, iron and steel manufacturing, engineering and shipbuilding. However in the twentieth century other countries revolutionised and began to compete with Britain in the overseas markets – so British exports declined. From the 1950†³s on, many former Britain colonies in Africa and Asia became independent and made their own industries, this affecting Britain†s imports and exports. All over Britain factories, mills etc closed. By the 1990†³s the worst of the decline had finished and Britain began to concentrate on new hi-tech and service industries. In the last 25 years, microelectronics has become one of the fastest growing sectors of Britain industry. It is a new phase of industrial growth which scientists call re-industrialisation. The future for Britain as a manufacturing nation looks good and it depends on whether it can develop and specialise in hi-tech industries such as aerospace, computers, electronics, telecommunications and biotechnology. The private car is the most popular form of transport for most British people. The British rail company is becoming more modernised – with new high-speed rail services. Air transport in Britain is also important and very popular. The British industry is now more efficient and competitive in the world markets because of the government†s actions of new industrial growth in depressed areas and growth of service industries – in financial, shopping and transport. Telecommunications are administered by British Telecom. 29.5 million telephones were in use in the mid-1980s, giving Britain one of the world's largest telecommunications systems. In the 1980s 15 commercial program companies gave the television on a basis; satellite-broadcasting services have also been introduced. Four television channels are broadcasted at the moment and soon a fifth. 50 commercial firms in the main cities run local radio stations. 124 daily and Sunday newspapers and more than 1000 weekly newspapers are published in Great Britain. 15 London newspapers circulate nationwide, and 6 of them have daily circulations of more than 1 million. Britain is a constitutional monarchy – the queen is the head of the state but politics is controlled by their parliament. There are two houses of Parliament – The House of Commons – who are elected by the public and The House of Lords – made up of peers. The main British political parties are Labour, Conservative and Liberal Democrat. There are also Welsh and Scottish parties who want to be separate from England. The political party system has existed since the 17th century. Several parties win seats in Commons, but Great Britain has worked as a two-party system for more than a century. The majority party forms His or Her Majesty's Government, and the second party is officially known as His or Her Majesty's Own Loyal Opposition. The opposition leader is paid a salary from public funds for that role. Britain has a long history as a great political and powerful country. Britain is trying to rebuild its economy by regaining its political importance. Great Britain is primarily an industrial and commercial nation. It has major industries like transportation, communications, steel, petroleum, coal, gas and electricity. It is a world leader in international trade, it imports foodstuffs and materialism, and exports finished and manufactured goods. Gross Domestic Product – $1,018,000,000,000 (US) Gross Domestic Product per capita – $17,690 (US) Money – pound sterling. One pound = 100 pence. Chief Economic Products – agriculture, fishing, mining, manufacturing. Employment Breakdown – 58% Trades and Services 2% Agriculture, Forestry, Fishing Education is very important to everyone in Britain. All children have to go to school once they turn five, and must attend till they turn sixteen. Two education systems exist – one is free and funded by the government and the other is private where parents pay school fees for children†s education. Students can continue their education at colleges at higher levels or universities – there are 46 universities. The government is trying to encourage more students to go into higher education. Religion – The Church of England has the most members, 54%, in Great Britain. Most members, however, live in England. The second biggest religion, is the Roman Catholic Church (13%). Catholics are spread throughout the country. Other religions include Protestantism (which includes the religions of Wales and Scotland), Islam, Judaism, Hinduism, and Sikhism. Health – General physicians in Great Britain are part of the National Health Service, although some also have private patients. The service provides full, free medical care to all people. Family Life – Most British people live in houses and 15% live in flats. In the last five years many people have been moving out of towns and cities to live in the countryside because of the urban problems like crime, traffic and air pollution.

An In-Depth Analysis of David Suzuki Essay

With a booming voice David Suzuki broadcasted to the world; â€Å"The human brain now holds the key to our future. We have to recall the image of the planet from outer space; a single entity in which air, water, and continents are interconnected. That is our home† (as cited in Huggan, 2008, p. 188). This quotation of Suzuki is very insightful to his personality as it displays the seriousness and passion that he places on protecting the environment and his belief that humans are the key to saving our planet. At the age of 76 he has many accomplishments: a vast and encompassing education, a 30-year broadcasting career, and developing a successful foundation. In order to achieve such success Suzuki had to be an effective leader, he did this through his confidence, locus of control, intelligence, Theory X leading and utilizing his personal power. Suzuki is an outstanding teacher; he attains this through being an exceptional leader. On March 24 in 1936 in the port city of Vancouver, British Columbia, Sestu and Kaoru gave birth to a beautiful baby boy: David Suzuki. It was unknown at the time what a monumental day this was for the world. In years to come, Suzuki would flourish to be a prominent activist and environmentalist. Suzuki’s growth into his leadership roll took years of education. In 1961 he completed a PhD in Zoology from the University of Chicago. Following his education he authored 52 books. Among these books was the famous textbook â€Å"Introduction to Genetic Analysis† which was published in 1976 (Huggan, 2008, p. 188). The textbook was so successful it was translated into seven other languages: Italian, Spanish, Greek, Indonesian, Arabic, French, and German. Alongside his writing career, Suzuki has also been a very successful broadcaster. He started on the television show Suzuki on Science, where he educated children on biological and environmental sciences. He continued to do radio shows as well as television. In 1979, Suzuki hosted the very popular television series The Nature of Things which was viewed in over 40 nations. Through this series Suzuki was able to bring light to a great number of serious issues and educate people on environmental concerns. In 1985 the hit series A Planet for the Taking averaged 1.8 million views per episode providing him with a large audience to warn the many flaws in society. Over the past thirty years of broadcasting, Suzuki has become a well know â€Å"Canadian campaigner and activist† (Huggan, 2008, p. 188). 2 Not only is Suzuki a successful writer and broadcaster, but in 1990 he launched the David Suzuki Foundation. His foundation is one of his most recognized humanitarian accomplishments. The mission of the foundation is to â€Å"protect the diversity of nature and humanity’s quality of life† (Huggan, 2008, p. 188). It is through the phenomenal work of this foundation that David Suzuki became â€Å"recognized as a world leader in sustainable ecology† (Huggan, 2008, p. 188). The foundation has had many projects focusing on climate change, health, wildlife and habitat, and fresh water. Suzuki is always expressive about his vision for his children and grandchildren’s worlds. Through the foundation, he is trying to create â€Å"sustainability with in a generation† (Marchant, 2008, p. 44). Suzuki wants everyone to take ownership for his or her actions and the effect they will have on the future. The theory that he preaches is that if we can make our own generation sustainable, and each generation does the same, then the world will flourish and all our descendants will have a future (Marchant, 2008, p. 44). The David Suzuki Foundation is still growing at an exponential rate 22 years after its conception. A leader can possess many qualities, traits, and styles. David Suzuki demonstrates successful leadership as he directs the public and his organization along the path of saving the environment. Of the nine traits of effective leadership, he clearly displays self-confidence, locus of control, integrity, and intelligence. Suzuki is a Theory X leader who uses personal power to influence his followers. Suzuki’s self-confidence is evident through his style of speech. Through his bold style and particular choice in words his â€Å"self assurance in [his] judgement† is evident (Lussier & Achua, 2011, p. 38). When asked about the future by Rothschild, he bravely stated that â€Å"if there are still human beings around, they’ll curse us for two things: nuclear weapons and TV† (2008, p. 53). His conviction and belief in the possibility of humans being extinct proves the confidence he has in his judgement of the destructive path the world is on. Suzuki’s assurance is also very evident when he refers to himself later in the interview as being part of the â€Å"most distinguished group of scientists† (as cited in Rothschild, 2008, p. 53). This is a very clear demonstration of his confidence. In a 2003 interview with David Leibl, Suzuki made the brash statement that â€Å"if we carry on it is going to get a hell of a lot worse† (p. 18). Through his word choice of ‘hell’, you can feel his pure conviction and strength behind his words. In all the speeches given by Suzuki his confidence seeps out of every word, this makes him an easy man to trust and follow. The traits of Suzuki’s locus of control and integrity are both very prominent by the way he takes ownership as a part of the environment’s degradation. When discussing the current climate he does not exclude himself from everyone but uses statements such as; â€Å"if we don’t make the right decisions now, we’re going to determine the future of humanity† (as cited in Rothschild, 2008, p. 53). In this statement, he includes both himself and the public as part of the problem. This demonstrates an internal locus of control by stating that people’s actions produce the future outcome. According to Lussier and Achua (2011), integrity is closely related to honesty (p. 39). When speaking with Leibl, Suzuki stated †Å"we depend on clean air, clean water, clean soil and clean energy† (2003, p. 18). This raw statement displays his honesty through its simplicity and lack of embellishment. By being clear and factual his sincerity and truthfulness is incredibly visible; this builds trust in his followers and allows Suzuki to be the effective leader that he is. In order to be a successful leader, one must be knowledgeable. The â€Å"cognitive ability to think critically† is Lussier and Achua’s definition of intelligence as it pertains to leadership (2011, p. 40). Suzuki is a great leader because his extensive education. As an academic, Suzuki comprehends the scientific world and all of its current research, however his intelligence extends beyond that and allows him to portray all that he learns in a straightforward way to the public. In discussion with Leibl, Suzuki states that â€Å"we’ve changed the biological and physical make up of the plant† (2003, p. 18). Through this simple sentence he was able to convey the severity of the research in a way everyone could understand. He is able to apply environmental science to real life problems and educate the public. Suzuki’s intelligence is also apparent through his frustration that the public â€Å"no longer thinks about the interconnectedness of everything† (as cited in Leibl, 2003, p. 18). As an environmentally conscience and intelligent figure, he considers all his choices and their effect on the bigger picture. Before getting into his car to drive to the store, Suzuki considers the ramifications then decides to ride his bicycle (Leibl, 2003, p. 18). Through his understanding of the scientific world and his ability to translate it to the public Suzuki’s intelligence is an essential asset to his leading capabilities. Suzuki leads with a slightly more traditional style. He has a â€Å"negative, pessimistic view† of his followers, which is Lussier and Achua’s definition of a Theory X leader (2011, p. 110). Suzuki’s little respect for others’ intelligence is evident by his exclamation that â€Å"limitless resources are a fools dream† after Marchant presented him with an economist’s prediction of space being a future resource (2008, p. 44). He then proceeded to explain his theory of preserving our current environment. His complete disregard for an alternative plan proves Suzuki’s feelings of superiority to his followers and need to micromanage the tasks. In another instant, Suzuki questions the scientific competency of Americans. He stated, â€Å"the fact that in America you’re still arguing over issues like intelligent design versus evolution is a sign of scientific illiteracy† (as cited in Rothschild, 2008, p. 53). Suzuki’s statement was both disrespectful and pessimistic toward the Americans. Suzuki is very progressive when attacking environmental issues, however his leading style reflects his age as he is a traditional Theory X leader. When leading, one must have influence over his or her followers. Suzuki uses personal power to control and motivate his followers. His authority derives from his persona, as â€Å"charismatic leaders have personal power† (Lussier & Achua, 2011, p 110). A typical tactic of influential speaking is to use repetition. When interviewed by Marchant, Suzuki said â€Å"let’s look ahead a generation. Let’s imagine a Canada where air is clean†¦.Let’s imagine a Canada covered in forest† (2008, p. 45). His speech was very charismatic through its positive uplifting nature, the repetition, as well as through the inclusive ‘let’s’. Another proven tactic of creating influence is to build community with your followers. When speaking with Rothschild, Suzuki claimed â€Å"I’m one person. I’m not going to save the world and change its direction. But if there are millions and millions of insignificant people like me †¦ there could be a irresistible force† (2008, p. 53). This declaration is very significant as is binds people through creating a mutual goal and builds momentum behind his cause. Through his use of repetition, community building, and uplifting word selection, Suzuki’s charisma is evident. With a deep routed passion, Suzuki tackles environmental issues though educating the public of the changes they must make. In his lifetime, he has achieved greatness through his extensive education, 30-year broadcasting career, and developing a thriving foundation. Suzuki excels as a leader because of his confidence, locus of control, intelligence, Theory X leading, and demonstrating hi s personal power. References Huggan, G. (2008). Suzuki on Suzuki. Canadian Literature, (197), 188-189. Retrieved from Academic Search Complete database. Leibl, D. (2003). The Venerable David Suzuki. Canadian Dimension, 37(1), 18. Retrieved from Academic Search Complete database. Lussier, R. N., & Achua, D. B. A. (2011). Leadership (Custom Edition). Toronto: Nelson Education. Marchant, J. (2008). Special beyond growth: Interview with David Suzuki. New Scientist, 199(2678), 44-45. Retrieved from Academic Search Complete database. Rothschild, M. (2011). David Suzuki. Progressive, 74(12), 53-54. Retrieved from Academic Search Complete database.